Air roasting coffee beans offers a cleaner, more flavorful cup by using hot air to roast the beans evenly, rather than allowing them to sit on a hot metal drum. This method eliminates the smoky, sometimes bitter flavors caused by chaff burning during traditional drum roasting. The result is a smoother, brighter, and more vibrant taste profile, making air-roasted coffee a superior choice for those seeking both purity and complexity in their brew.